Vision and mission
Our vision is to become (and remain) First in Mind—First in Choice for our customers and other stakeholders.
Our mission is to achieve sustainable, profitable growth. This means that we should continuously deliver profitable growth with an increased positive impact on society and the environment, by promoting diversity and inclusion. We provide everyone within our organization with support and inspiration to learn and grow. We also include the perspectives of different stakeholders, like customers and society, when we create value.
Our purpose
Why is our innovation and technology needed in the world? What is our impact on society, and where do we go from here? This is described in our common purpose statement, covering all companies and brands. Our purpose is to develop ideas and technologies that empower our customers to grow and drive society forward; this is how we transform the future.
When we were founded, our very first mission was to make products for the emerging railroad networks that revolutionized communication and trade and pushed the world into a new era. Since then, we have continued to develop solutions that meet real needs. We do it together with our customers, and we have reached many milestones together. Ergonomics, safety and energy efficiency are some areas where we have made a big difference, and still do.
Our approach
To fulfill our purpose, we work to meet our mission of achieving sustainable, profitable growth. To meet our mission we need to be First in Mind—First in Choice, which is our vision.
In other words, we are mission-driven and this is mirrored at all levels of the company. All teams receive individual missions from their managers and then develop a common vision for how to achieve their mission.
Our core values
Interaction
We collaborate closely with our customers and other external stakeholders through the channels they prefer. Internally, we interact with our colleagues both online and offline, whichever is most efficient. Through our successful teams, we build value and create a sense of belonging.
Innovation
Our innovative spirit is reflected in everything we do. We deliver high-quality technologies and services that optimize our customers' productivity, competitiveness and environmental performance. By doing so, we transform the future.
Commitment
We have a long-term commitment to our stakeholders in each country and market we serve. We keep our promises and always strive to exceed our customers' expectations. Our ultimate commitment connects to our purpose and how we can transform the future.
